Ciol.com - June 11, 2010
Max Secure Software, a Pune based computer security
solution company, has aggressive plans to expand its
business and reach in Indian market. Though the company
was formed back in 2002, it is for the first time that
Max Secure Software is exploring a market outside the
US.
According to Sanjay Pradhan, Max Secure Software CEO
and founder, the company is opening sales offices in
the cities of Ahmedabad and Indore and will also set
up base in Karnataka and Chattisgarh, which will help
it to address the pan-India market.
With a strategy of entering first the retail segment
of small offices and homes (SOHO) and then exploring
the enterprise segment, the company is keen to invest
more and hire new staffs.
“We would be investing about Rs. 8–10 crore
over the period of next 1.5 year and also we are hiring
about 100 to 140 people this year,” Pradhan told
CyberMedia News over the phone today. Currently, the
company has over 75 people, which includes the software
development team as well as the sales and marketing
staff.
“We are aiming at a five percent share in the
anti-virus market of India which includes the SOHO (retail)
and enterprise segment,” Pradhan said. He added
the Indian computer security market is estimated around
Rs. 400 crore and is expected to grow further as the
PC and broadband penetration is increasing by the day.
In addition, Pradhan is also looking at Internet Service
Providers (ISPs) to bundle the security solutions directly
to the users. “Some ISPs have already tied-up
with F-Secure for providing the security solution but
customers are facing issues and are complaining about
slow speed and computing time,”he said. F-Secure
has tied up with several ISPs such as MTNL, Tata Communications,
Reliance Communications and others to provide security
directly to the users. However, Pradhan observed that
about 90-92 percent are spyware threats and only about
5-10 percent are virus threats.
Early this month, the company launched its first security
product Max Secure Anti Virus Pro 2010 in India, which
claims to be the world's fastest anti-virus software.
The anti-virus program uses a smart scan proprietary
technology that reduces the computer scanning time by
40 minutes.
Following the first product in India, Max Secure Software
will launch the corporate (enterprise) edition of Max
Secure Anti Virus Pro in July and also come out with
a total security solution during August.
“Also, we will launch the audit content software
for the enterprises in late September this year. Its
a unique product for content security and no other company
has such product in India,” Pradhan said. Moreover,
he said that the company will come out with a total
security solution for mobiles in the future, however
he suggested that at present there are no much threats
for mobile phones.
|
